Employment History

Club Development Coordinator
@Swinburne University Sport and Recreation

FEB 1993 - SEPT 1994

Member based university sport and recreation association.

Core Responsibilities

Responsible for the management, development, coordination and delivery of the Association's affiliated sports and recreation clubs and representation in inter-university sporting events.

  • Management of club and inter-university sport administration
  • Development of resources
  • Financial management of clubs and uni sport events
  • Club policy development
  • Promotion of core service area
  • Manage events and representative sports teams

Key Achievements

  • Development of club administration manual and training program
  • Growth in club memberships
  • Improved risk and behaviour compliance
  • Improved performace of representative teams
  • Establishment of AFL club and amateur team

Marketing Manager
@Resort Enterprises Group, Mansfield and Mt Buller, Victoria

1989 - 1992

Private commercial tourism operator of hotels, resorts and tour services in the Victorian High Country around the Mt Buller Alpine Resort.

Core Responsibilities

Responsible for all aspects of marketing of the group's year round tourism offerings.

  • Marketing planning
  • Marketing budget
  • Production of collateral
  • Media release and liaison
  • Product development (summer and winter)
  • Direct marketing and advertising campaigns
  • Supervision of sales team
  • Travel industry liaison and famils
  • Attend industry and consumer exhibitions
  • Manage client data base
  • Market research
  • Sponsorship

Key Achievements

  • Develop strategy to support year round operation of the properties
  • Establishment of client database and CRM strategy
  • Secure feature articles in major city newspapers
  • As Chairman of the resort's promotions committee develop industry first all inclusive ski package
  • Create ski day tours ex Melbourne
  • Increase property occupancy rates

Operations Manager, A/Executive Officer, Development Officer
@Victorian Ski Association, Melbourne

JAN 1989 - JUN 1989, OCT 1988 - DEC 1988, 1985 - OCT 1988

State peak sporting body for the Victorian snow sports industry.

Core Responsibilities

Responsible for the promotion and development of recreational skiing within the state and the management of the Association's operations.

  • Development of snow safety resources and educational programs
  • Development of media services and snow reporting systems
  • Event management - Melbourne Ski Show, promote Warren Miller Ski Films and deliver residential recreational skiing programs
  • Management of computer system and membership database
  • Coordination of promotions activities and printed materials
  • Coordination of recreation sub committee
  • Coordination of membership and club services

Key Achievements

  • Production of 'Snowsafe - Alpine Safety Booklet' Research, development, editing and revision. Plus supporting resources - video, eduction resources, safety guide
  • Implement recreation strategy
  • Snow report presenter - Radio stations 3XY, 3KZ and KZ FM

Outdoor Recreation Specialist
@Paddy Pallin, Melbourne

1980 - 1993

Casual retail assistant selling specialist outdoor recreation equipment